Leading Personal Health Brand
Online brand equity monitoring and strategic advice
In order to expand its business online in China, a leading personal health products company needed to understand what marketing activities that really make a difference, both in terms of changing consumer perception to online sales.
Our solution was a Dcipher-based platform to monitor the brand's online equity in sources ranging from social media to e-commerce, and benchmarked consumer complaints against those of competitors, in combination with quarterly reports and workshops to turn the insights into action.
The activities have provided a detailed understanding of the impact of different marketing activities, as well as insights into how to differentiate the brand from its competitors. The monitoring has enabled the client to continuously refine its marketing strategy and allocate resources to activities with the biggest bottom-line impact.
Read more about how we work with Big Data here and about our platform Dcipher here.