Automation, sustainability, the sharing economy and an increasing rate of innovation bring chal-lenges as well as opportunities for the travel and tourism industry. How will broad changes in society’s values and practices affect destinations, transport providers, hotels and travel agents? Trave-ling is on the rise, as is global competition. What does this mean for you?
This lecture can be tailored to the customer’s specific needs and wants. It offers a basic introduction to where future tourists will want to go, how they will want to do it and what they want to experience there. It also touches on the major threats and opportunities for the industry as a whole. Hand-picked examples illustrate the most important current trends and the companies and movements that capitalize on them, in order to inspire you to take the next step for yourself and your organization.
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