Innovation has been THE corporate buzzword for at least a decade now. Still though, there is a hints of magic around it. Innovative companies are viewed as possessing some kind of magic powers that less innovative organizations lack. But there are no such magic powers. Innovation is first and foremost a matter of tiresome, systematic hard work.
For all mature or maturing businesses, a systematic innovation process is the way to stay young, or so to speak, the Holy Grail of business. Only with one difference: This holy grail is not a fairy tale. It’s real. It exists. It’s within reach. And this is how it works.
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