Imagine being able to listen to what millions of people in all your major markets have to say each day. You would be able to pick up trends and complaints at an early stage, gauge the collective sentiment, understand changing consumer demands, identify influencers and early adopters, and see how the perception of your brand evolves. Social media mining makes that possible.
The digital footprints that many of us leave online – blogs and tweets, photos and videos, comments and status updates – have created a Big Bang in the digital information universe. The Internet is said to already contain roughly 20 million times the information of all books published throughout modern history, and it keeps doubling every 18 months. In this vast new body of information, some see only noise and distraction. We see a treasure. In this report we present four methods that can help you turn information overload into business value.
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