Research Program

Political opinions, values and lifestyles

Since the start, we have been interested in understanding how changes in society rub off in our lives, in our political opinions and in our values. In 2014, we took over one of the longest and most comprehensive public opinion surveys from the Swedish research group FSI, after more then two decades of collaboration on values and lifestyles research.

The material from the survey is collected in the database "Your country and your life" which is a unique document of the Swedish citizens’ lives and values ​​from the 1950s up to today. It provides an opportunity to get an in-depth understanding of a historical development that spans over several generations.

The survey is conducted every year in collaboration with Stockholm University and the results are used for scientific research, and also provided in specific reports to our clients. Contact us for more information about the survey and how you take part of the results.