Innovation is a mantra which has dominated the business world during quite a few years and which still has not lost its power and attraction. Quite to the contrary, we would argue that its importance is steadily rising. With a global competition that is ever increasing and new technologies and business models that reshape market after market, the demand for innovation is decidedly growing. The big question is whether this new way of viewing innovation also has translated into concrete action – how many companies live what academics, management consultants and visionaries preach?
In this report we present the most salient results from a survey dealing with innovation in theory and practice answered by 224 top-level managers of Swedish companies.
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