A successful strategy helps organizations shape their own future and avoid surprises. A robust strategy takes its cue from changes in the world, helps achieve the organization's vision and leverages all its assets. TAIDA is a model and a methodology, as well as a process for developing future-proof strategies and acting on them. This article describes the components of the model and how it can be used in practice. In addition, we provide our top tips for a suc-cessful strategy process.
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