The end of the beginning

500 Nordic executives on industry disruption

Today, technology is rapidly reshaping the way we live, the way we work, and the way we do business. Only one in five of Nordic executives believes that current services and practices have a lifespan of more than five years. Just as many feel they have no more than two years to reinvent themselves all over again. 

This report, developed with the help of 500 executives from a wide variety of fields in four Nordic countries, presents an overview of how disruptive technologies are about to re-write the industrial landscape. It is based on the assumption that there is a broad set of emerging cross-industry opportunity domains, based on the combination of technologies, knowledge and new user behaviors, that already are or that are about to redefine industry boundaries. 

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Published: 2017