Global travel grows fast. The greatest volumes in Europe, the greatest relative growth in less developed tourism areas. UNWTO forecasts a doubling of volumes to northern Europe (including UK). This means great chances for Scandinavia, but no automatic growth – and not for everyone. To be able to steer development in a favorable way one needs to invest time and money – and knowledge.
The report brings order in the wide range of possible markets, sorting the biggest ones from the significantly smaller but fast moving ones. It also presents a selection of the most important trends on the demand side and sort them out from the ones attracting most media attention without actually affecting the tourism industry on a large base. Finally the report analyses the different possibilities how the tourism industry in Scandinavia could cope with globalization.
Free of charge for Kairos Future Friends
Free of charge for Kairos Future Club