In a world where brands are built through relations and customer involvement, companies increasingly turn to thought leadership as the way to success. Thought leadership becomes the ultimate mean to positioning and branding.
However, thought leadership could be viewed as a broader process were branding activities are linked to innovation and strategy and where thought leadership becomes the core process in a business landscape where thinking becomes the corporate core process.
What are the success factors behind powerful implementation of a thought leadership approach? Based on over a decade of client-related thought leadership projects we’ve found seven strategic golden rules to follow.
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