Jörgen Jedbratt is a senior partner and advisor, with a focus on trends- and futures-adapted strategic development in companies, public authorities, and organizations. He has extensive experience in business intelligence and scenario planning and is particularly interested in the consumer of the future, the development of new media arenas, and the new challenges in changed business environments that the organizations of the future will face. He has published several books within this area. Jörgen holds an MBA, specializing in organization and leadership. He is also a certified management consultant and member of the board of the management consultants' trade association (SMK).