In Search of Authenticity

New article by: Katarina Graffman

We live in a society that is becoming increasingly more obsessed with uncovering what is true and authentic and what is false and fake. Does it count if you reach the top of Mount Everest using oxygen tanks? Is the TV talkshow true life or rehearsed? What about that handbag – genuine Louis Vuitton? And are those plump lips the real thing?

As a steadily mounting flow of advertisements swamp our lives and our existence becomes increasingly more brand-related with the virtual and global permeating aspects of everyday life, human beings will become concerned about losing track of what’s truly authentic and our need for that which is genuine will grow stronger.

Download the article here!