In the fall of 2009 we set out on a journey, together with Husqvarna and Gardena, searching for the holy grail of gardening. What is gardening all about? What do gardeners do, think about, live for? What is at the heart of modern gardening in different parts of the globe? Those were the questions that global garden equipment brands Husqvarna and Gardena were looking for answers to. The mission of the journey was to find the drivers, passions, and expressions of modern gardening, as expressed by those who care the most – passionate garden lovers. To find true garden lovers, we chose the driver that is reshaping the world more than anything else: the social media landscape. Here passionate garden lovers express their worldview everyday in hundreds of thousands of blogs and blogposts. 

Read more about what we did and found in the Global Garden Report 2010.

 
Husqvarna is the world’s largest producer of lawnmowers, chainsaws and portable gas-powered garden equipment such as trimmers and blowers. Gardena is Europe’s leading manufacturer of intelligently simple, high-quality gardening equipment.