Research Project

The future of outdoor experiences

Nature tourism, outdoor experiences, soft adventure – the same thing or three different types of travel? And what are we really talking about when talking about outdoor? Does the definition of nature tourism have a cultural attachment? Or is it more relevant to distinguish cross-cultural tribes? What do these tribes want from an outdoor experience? Is it calm, simplicity and digital detox or action, daring and sharing? What are their needs and where can they go to realize this?

In this international netnografic study we at Kairos Future will explore these questions. And identify the future outdoor tribes, their preferences and what comings trends will effect their behaviour. Are you interested in understanding the future of outdoor experiences, this is the study for you! 

Fill out the form below to recieve more detailed information about the study, and if you want more information, contact Erika Charbonnel.