Research Project

Kairos Travel Trend Report 2023

A sustainable recovery!

Last year we saw an increase in travel volumes in the Scandinavian market, both outbound and domestic. In total, 92 million trips were made - an increase of 27% compared to 2021. With the world once again open to travel, outbound travel increased by a whopping 87%!

While travel has not returned to pre-pandemic levels, the recovery is well underway. However, in the aftermath of the pandemic, many economies and travelers have been hit with rising prices and costs; soaring inflation and interest rates are putting increasing pressure on their wallets. Add to that a war in Europe, rising geopolitical tensions and a brewing energy crisis. At the same time, climate concerns are looming, and both the industry and travelers are looking to become more sustainable.

The big question is, how will this affect travel and travel behavior in the coming years?

  • Will travel patterns change and how will different destinations be affected? 
  • What will travelers look for in a destination or a travel company?
  • Will their future travel plans change? 
  • What will become more important, and what will decrease in value?

The report provides insights into these questions and many more, helping you to navigate and understand the Scandinavian market in these uncertain times. Insights that can be used for marketing, communication, product and service development in the year ahead.

Field period is planned for September 2023. Comparison will be made with previous surveys we have made on a regular basis since 2007. This gives us the unique opportunity to compare results – with previous dreams/values and actual behavior.

Interested in joining the project? Download the prospect below.

If you have any questions, or if you are interested in future travel trends in general, please contact Karl-Johan Tegnér or Johanna Danielsson.

Watch our webinar about the Kairos Travel Trend Report 2023: