Millennials – consumption and communication

Veganism and sharing services. All that is experienced as little quirky and chic by the adult world is serious stuff for the young people. Their views on gadgets, services and experiences are different from previous generations in several ways. At the same time, they grew up with digital media opportunities, they communicate in other ways than most older people do. What are the most crucial differences and what does it mean for those who want to have their time and money? How does life in the era of real-time marketing and hutning for elusive millennials look like?