Björn Persson

Deputy Director Innovation and Consumer Insights

Björn is a consultant and future strategist at Kairos Future, focusing on consumer behavior and the food- and retail landscape. He has previous experience from knowledge transfer projects between academia and industry, working in the marketing industry to develop theoretical and practical frameworks to gain insight into consumer behaviour. Björn has a background in behavioural science, and holds a PhD in Psychology and Neuroscience from the University of St Andrews. He has studied and worked for several years in the United Kingdom.