Åsa Jonsson is a consultant and future strategist at Kairos Future. Her focus areas are the future of organizing and leadership, the future of retail, consumer culture, the development of the internet and to understand young generations. Åsa has previously worked as a technical product owner and with marketing and communication in e-commerce. She is passionate about participatory culture and has experience from building culture and processes for decentralized organizations. Åsa has a bachelor’s degree in Industrial Engineering and Management from the Royal Institute of Technology, Stockholm, and a master’s degree in Organizational and Social Psychology from the London School of Economics and Political Science.