Av: Mats Lindgren

Vad gör man för att lyckas när tiden är ur led, obegriplig, rörig, föränderlig? När gamla invanda tankar inte längre fungerar? Och hur ser man till att inte drabbas av akut förvirring?

Ladda ned och läs hela artikeln här!

Stockholm den 31 juli 2008
Manpowers undersökning Work Life har genomförts i samarbete med Kairos Future:
Bra chefer viktigaste konkurrensfördelen
Alla vill ha bra lön, trevliga arbetskamrater och framförallt en bra chef. Nio av tio som har en bra chef kan tänka sig rekommendera sin arbetsplats för en vän. Sämst betyg får cheferna inom skola och omsorg medan de anställda inom ekonomi- och finanssektorn får bäst. Det framgår av den senaste Work Life-undersökningen där Manpower låter 9 468 svenskar tycka till om arbete och arbetsliv.

Håller svenskarnas skattemoral på att sjunka? Varför är yngre mer benägna att arbeta svart än äldre? Erik Herngren medverkar i ett studiosamtal kring dessa och andra relaterade frågor i programmet Plånboken i P1 den 30/7 kl 10. Lyssna här:

Kairos Watching – Nyhetsbrevet som ges ut av Kairos Future AB

Nummer: 8, år 2008
Datum: 2008-07-25

------------------------------------------------------------------------------
INNEHÅLL:
FOKUS: KAIROS WORLDWIDE

NYHETER:
–    Urbana livsstilsgrupper i Mexiko – varför utsätts unga emos för våld?
–    Den moderna mannen – Made in China?
–    Spanien: Unga Hedonister eller Unga Entreprenörer?
–    Unga i Malaysia – Familjeorienterade kollektivister
FRÅN KAIROS AGENDA:
–    Fredagsfrukostar
–    Mats Lindgren talar vid "1st European Innovation Movement Symposium” i Madrid

------------------------------------------------------------------------------

Kära läsare,

I dessa tider av globalisering och krympande avstånd, då förutsättningarna för att möta andra kulturer är enorma – hur väljer unga människor att definiera sig själva? Hur hittar de sin plats i samhället?

Ökad individualism, post-modernism och ökad förekomst av livsstilsbaserade grupper ("tribes”) är de viktigaste och säkraste trenderna bland unga idag, enligt en färsk livsstilsstudie som genomförts av Kairos Future och Futuretrackers-nätverket. I detta nummer av Kairos Watching tittar vi närmare på framförallt en av trenderna: livsstilsbaserade grupper, på tre olika kontinenter. Är dessa globala, kulturella uttrycksmedel viktigare för unga idag än den nationella eller religiösa tradition de har vuxit upp i?

Kairos Futures Research Associates i Spanien, Mexiko och Malaysia ger oss exempel på trenden i sina respektive länder.

Ungas livsstilar i urbana Kina genomgår stora förändringar. Läs nedan om Xinhaonanren (“nya bra män”) som ses strosa omkring med barnvagnar i Peking!

Trevlig fortsättning på sommaren!
Sofia Johnsson
Redaktör

------------------------------------------------------------------------------

NYHETER:

Urbana livsstilsgrupper i Mexiko – varför utsätts unga emos för våld?
Av: Jonna Olsson Engström

I Mexiko blir det allt vanligare med livsstilsbaserade grupper ("tribes") bland unga i större städer. Under våren har mexikansk media sköljts över av rubriker om fenomenet urbana livsstilsgrupper såsom fresas, darkis, punketos, darketos, salseros, poperos, rastafaris, ravers, eskatos, hiphoperos, och, framför allt, emos.

Emos utmärker sig genom sina androgyna kläder och sin känsloladdade musikstil. Under året som gått har flera unga emos utsatts för organiserade våldsattacker från andra grupper i Mexiko. Varför är det just emos man ger sig på?

Läs hela artikeln här!

Jonna Olsson Engström är Kairos Futures Research Associate i Mexiko.
För mer information, vänligen kontakta Jonna Olsson Engström via e-post!

------------------------------------------------------------------------------

Den moderna mannen – Made in China?
Av: Marie-Claire Maxwell

Xinhaonanren, eller “nya bra män”, håller sakta men säkert på att bli tillgängliga för kinesiska kvinnor som vet vad de vill ha. Med mer pengar och utmanande arbeten, skjuter unga kvinnor upp bröllopsdagen och utforskar istället nya familjekonstellationer. Vissa begär helt enkelt skilsmässa från sina omoderna, stereotypa män, vilket skilsmässostatistiken också visar på.

Den nya sortens känsliga män som leker med barnen och handlar mat till hemmet representerar en förändring i ett samhälle där fruar traditionellt sett alltid tagit ansvar för barnuppfostran och hushållsarbete.

Läs hela artikeln här!

Marie-Claire Maxwell är Kairos Futures Research Associate i Kina.
För mer information, vänligen kontakta Marie-Claire Maxwell via e-post!

------------------------------------------------------------------------------

Spanien: Unga Hedonister eller Unga Entreprenörer?
Av: Heléne Olsson

Kommer framtidens unga i Spanien att utvecklas i olika hastigheter och riktningar? Vad kommer det i så fall ha för effekter på ungas framtida karriärer och livsstilar?

Enligt studien Global Youth, som genomfördes av Kairos Future 2007, är Spanien det land i Europa vars unga befolkning har den mest tydliga uppdelningen mellan, å ena sidan, unga hedonister, och, å andra sidan, unga framtida entreprenörer. Livsstilsbaserade grupper existerar i stora spanska områden såsom Madrid, Barcelona, Valencia, Bilbao och Sevilla, men är inte lika fragmenterade eller dominerande som i andra europeiska storstäder.

Läs artikeln i sin helhet här!

Heléne Olsson är ansvarig för Kairos Futures spanska verksamhet, baserad i Barcelona.
För mer information, vänligen kontakta Heléne Olsson via e-mail!

------------------------------------------------------------------------------

Unga i Malaysia – Familjeorienterade kollektivister
Av: Per H Nilsson

Livsstilsbaserade grupper existerar bland unga i Malaysia men är inte lika vanliga som i Väst. Generellt är individualism inte något som uppmuntras i samhället. Familjen och vännerna bestämmer gränserna för vad som anses vara acceptabelt beteende. Detta betonas ytterligare i skolsystemet där eleverna ses som ett kollektiv snarare än som individer.

Det finns dock exempel på livsstilsbaserade grupper ("tribes") även i Malaysia. Ett sådant exempel är de ökända "Mat Rempit"...

Läs hela artikeln här!

Per  H Nilsson är Kairos Futures Research Associate i Malaysia.
För mer information, vänligen kontakta Per H Nilsson via e-post!

------------------------------------------------------------------------------
FRÅN KAIROS AGENDA:

Höstens fredagsföreläsningar

Kairos Academy erbjuder smakprov på aktuella och populära framtidsteman. Du möter våra föreläsare och får koll på trender och drivkrafter som formar framtiden inom en rad olika områden.

Några exempel på höstens teman:
Homo Zappiens – den moderna konsumentidentiteten? - 5 september 2008
Konsten att behålla personalen – och att få dem att dra så fort som möjligt - 19 september 2008
Dagens unga - morgondagens vuxna - 10 oktober 2008
Nya globala värderingar och det amerikanska presidentvalet - 7 november 2008
Tio år med Rekordgenerationen - 21 november 2008

Få mer information och anmäl dig här!

------------------------------------------------------------------------------

Mats Lindgren talar vid ”1st European Innovation Movement Symposium” i Madrid, 6-7 oktober

Mats Lindgren kommer att tllsammans med chefer inom ledande organisationer och företag, såsom Google, Infosys, Orange Buzz/France Telecom, Telefónica, Crédit Agricole och NH Hotels, tala vid denna prestigefyllda innovationskonferens.

Läs mer här!

För hela agendan, besök www.en.innovationmovement.com!

------------------------------------------------------------------------------

Nyhetsbrevet ”Watching” distribueras fritt till alla som registrerat sig för prenumeration och innehåller ett urval av nyheter och information som rör omvärlden och framtiden. Watching får spridas fritt till alla som du känner och kan användas internt inom organisationen med källhänvisning till Kairos Future.
Tipsa gärna vänner och kollegor om detta nyhetsbrev och uppge denna länk: www.kairosfuture.com/en/subscribe
Vill du komma i kontakt med oss? Besök oss gärna på vår hemsida www.kairosfuture.com eller på nedanstående adress:
Kairos Future AB
Vasagatan 40
Box 804
101 36 Stockholm

Tel. 08-545 225 00
Fax. 08-545 225 01

E-post: info@kairosfuture.com

KAIROS FUTURE GROUP AB är ett internationellt forsknings- och konsultföretag som hjälper företag att förstå och forma framtiden.

Vill du inte längre få nyhetsbrev från Kairos Future? Använd denna länk för att säga upp prenumerationen: www.kairosfuture.com/en/subscribe!

KAIROS FUTURE GROUP AB is the leading future strategist in Europe: www.kairosfuture.com
FREE NEWSLETTERS Future trends in English, Swedish, French and Spanish:
www.kairosfuture.com/en/subscribe

Mats Lindgren, CEO Kairos Future Group, will be joining a prestigious panel of speakers in Madrid October 6-7.

Mats is pleased to share the speaker platform with senior executives from leading organizations that have adopted a proven innovation and strategy execution framework, including: Google, Infosys, Orange Buzz/France Telecom, Telefónica, Crédit Agricole and NH Hotels, among others, realizing impressive results.

In addition to sharing the first-hand experiences of these innovative organizations, you will gain an understanding of the INNOVATION MOVEMENT model developed by Palladium Group – led by acknowledged international authorities on strategy execution, Dr Robert Kaplan and David Norton – and Venkat Ramaswany and Francis Gouillart, founders of the Experience Co-Creation Partnership.

Please visit www.en.innovationmovement.com or contact Carol Baines by e-mail for the full agenda!

By: Heléne Olsson

Will the future Spanish Youth develop in different paces? How will this impact on Career, Living and Life Styles?

According to the survey Global Youth performed by Kairos Future in 2007, Spain was the country in Europe with highest bipolarization between Young Hedonists and Young Future Entrepreneurs.

Hedonists, because 28% of the enquired youth declared to prefer an easy-going life with few obligations, less career focused with a preference of future work in public administration and sufficient income to consume day to day luxury as clothes, travels and entertainment and without any intention to leave their parents in the close future.

Entrepreneurs, because 24% of the enquired youth stated a clear interest in creating their own company in the next years, preparing themselves carefully with education and experience.

Spain has undergone a dramatic change with a high increase of economic welfare since 1975 and the young Spanish born after Francos’ death are today excelling in consumption, education and environmental concern, one of the highest in Europe. The high rate of immigration of more than half a million of new young foreign people into Spain during the last five years, most of them with a low rate of education from Latin America and Africa but with a strong will to succeed, is also blending the future Spanish Youth culture.

Tribalization exists in Spain in big urban areas like Madrid, Barcelona, Valencia, Bilbao and Sevilla, but is still not as fragmented or dominating as in other European countries, showing more homogeneous youth life styles and big groups. The clearest urban tribes in Spain are alternative groups like; “Okupas” (young people occupying empty buildings), “skaters” (urban skating at public spaces) and “skinheads” (extreme right underground movement). However, the big volume of youth is bipolarized in welfare between local low ambitioned youth and global high ambitioned youth.

The trend of continued Individualism, eclipsing collectivism and associate life, brings a big challenge for politicians and companies to design their future strategies towards this target. The Spanish youth has little faith in politics and they consider themselves capable of influencing more in the immediate and local future than in the global perspective.

It is evident that the Spanish Youth in the next ten years will undergo a big change, with many different paces simultaneously and it will become more and more complex to understand and grasp.

For further information, please contact Mrs. Heléne Olsson by e-mail!

By: Marie-Claire Maxwell

Xinhaonanren, or “new good men”, are slowly becoming available for Chinese women who know what they want. With more money and challenging jobs, women are postponing marriage and exploring new family constellations. Some are simply demanding divorce from the old stereotype men, as increasing divorce rates prove.

Young people’s opportunities to live the life they dream about are increasing. To meet the new demand, the availability of new good men is on the rise. Like their counterparts in the West, these “metrosexual” men put family first and they do not mind sweeping floors or putting hot dishes on the table. This is a middle-class phenomenon starting to spread in Asia where men’s biggest goal used to be a fat paycheck. Nevertheless rising incomes are a key factor in the growing number of xinhaonanren, but the trend also correspond very well to the ranking of post-materialism as a key trend among youth in a recent survey conducted by Kairos Future and its Futuretrackers network. Another study by the Communication University of China shows that men in major cities now are in control of the household budgets, something we are only seeing the initial effects of.

This new breed of sensitive men, who are playing with children and shopping groceries, represent a change in a society where traditional gender roles left child raising and housework to their wives. The trend started in Taiwan around year 2000 and is now spreading to China’s big cities. In Japan, Brad Pitt was similarly the new cover hero when popular British Dads magazine, Father’s Quarterly launched last year. Magazines, blogs and websites like www.allcoolmen.com are also helping men to transform into considerate, helpful and good looking new ones. In Hong Kong, more flexible parental leave is possible amongst bigger corporations, but legislated paid paternity leave is far from being implemented.

The old smoking, drinking macho men who think the enlightened ones are just under the thumb of their partners might have to rethink when they find themselves alone. Questioning old Confucian values and adapting to a society where women are not just accepting their fate, will be inevitable in order to get a wife in the future! However being a new good man does not mean that you are weak, or less manly, but it will not stop you from buying a family car, make-up or household appliances either. When consumption is such an important way for young people to express their identities, advertisers should look out for xinhaonanren’s - soon pushing prams in Beijing. The stereotype Asian man, only being interested in his career and self-satisfaction is in fact becoming more responsible to the family and to society. Soon they will be seeking parenting advice, shopping and posting baby pictures online, being part of the big social world we live in today.

As the rumour goes, most new good men can be found in Shanghai – finders keepers, but beware of copies!

For further information, please contact Mrs. Marie Claire Maxwell by e-mail!

– why do they beat the emos?

By: Jonna Olsson Engström 

Tribalization, life-style based social groups, is becoming increasingly common in Mexico, at least according to the number of newspaper articles published in the last few months. This spring, the media have been flooded with headlines about the phenomenon of urban tribes, such as fresas, darkis, punketos, darketos, salseros, poperos, rastafaris, ravers, eskatos, hiphoperos, and, above all, emos.

Emos, those young skinny kids dressed in tight jeans, striped t-shirts and a pair of Converse or Vans, with a long fringe and black make-up around their eyes, listening to groups such as 30 Seconds to Mars or My Chemical Romance, have had a tough time in Mexico this year. The culture is relatively new to Mexico, according to themselves they have been around for something like three years in Mexico City, and until now nobody has really noticed. But after this spring, everyone in the country knows about the emos.

It all started in March this year, when the news media published reports and footage of an emo-bashing in Queretaro, a city in central Mexico. Hundreds of youths flooded the main plaza, kicking and punching the emos in an attack allegedly organized over the Internet, shouting “Kill the emos”. This emo-bashing was followed by similar events in Mexico City, Durango and Colima. The dailies reported about emos feeling frightened to walk around in the city alone, about a young emo boy attacked by punketos who cut his hair, and about parents with emo daughters and sons worrying about their kids’ security.

Meanwhile, emos in Mexico fought back. Pro-emo, pro-tolerance rallies and demonstrations were staged, and commentators and city officials called for tolerance and peace.

But why do they beat the emos? There are a lot of urban tribes in Mexico, and, until now, the different groups have been if not welcomed then at least accepted. But for some reason, the emos are victims of violent outbursts, and it seems like all the other groups agree – the emos are a problem. But why?

The media have feverishly been trying to answer the question by interviewing emos as well as punketos and darketos, by talking to professors in youth culture, by quoting social workers and teachers, and by visiting the emo headquarters in order to describe the culture. The answers differ, though. In a televised interview a punketo, as an answer to the question why they beat the emos, simply explained: “Because they copy our style”. The punketos and darketos accuse the emos for not having any proper culture, just copying the others.

Others search for answers in the Mexican society. One of the most popular theories is that the emos challenge the Mexican “machismo”, because of their androgynous style. The emo boy sometimes wears make-up and dresses effimenately, still a provocative thing fore many people in today’s Mexico. Hence, according to an anthropologist from the country’s largest university interviewed in La Jornada, the fighting against the emos could be an expression of the rising conservatism in the country.

But maybe it is as simple as Rodrigo, a 25 year old who defines himself as “fresa alternativa” puts it: “Everyone is beating the emos, because the emos cannot defend themselves. They are helpless. They are all 15 or 16, skinny and fragile, while the punketos are at least 20-something.” Rodrigo himself wouldn’t ever beat an emo, but still, between him and his friends, the expression “it smells of emo” is used when talking about something unpleasant, uncool, and pretentious. The urban tribes in Mexico are many, and they do not all like each other.

For further information please contact Ms. Jonna Olsson Engström by e-mail!

...but there are examples of the trend "Tribalization"

By: Per H Nilsson

Tribalization exists in Malaysia among young people but is not as common as in the West. In general, individualism is not encouraged in society, family and friends set the standards for acceptable behavior. This is also emphasized in the schooling system where the students are seen as a collective and not as individuals.

But there are examples of Tribalization even in Malaysia, one being the notorious “Mat Rempit”, a Malaysian term for individuals that participate in illegal street racing with motorcycles and scooters. They usually travel in groups late in the evenings and ride their motorcycles in a dangerous, provocative manner. A search on YouTube will display several examples of this behavior.

However, youth in general do not try to distance themselves from their parents’ generation as many of their peers in the West; instead they tend to blend in with the rest. Family ties are very strong; parents have high expectations on their children and play an active part in their education and career choices. In Malaysia like in the rest of Asia respect for elders and authority figures like teachers is the norm, youth listen to them and are expected to follow their advice.

The National Youth Survey 2007 published by the opinion research firm Merdeka Center showed that the majority of Malaysian youth do not see themselves as being able to make a difference within their community. Youth are not inclined to join clubs or associations, only one out of every five in the poll reported being member of a group.

Malaysia today is a middle income country with strong economic growth. The objective is to be a fully developed country by year 2020. The growth is to a large extent consumer driven, Kuala Lumpurs’s many shopping centers lure people to spend their hard earned money. Post-materialism is not prevalent, to show success it is important to wear designer clothes and expensive accessories like brand name watches.

For further information please contact Per H Nilsson by e-mail!

Miljöansvaret oviktigt när man söker nytt jobb

Det visar undersökningen Work Life som genomförts av Manpower och Kairos Future.

Få svenskar bryr sig om företagets miljöansvar och sociala ansvar när de söker jobb. Färre än var åttonde arbetssökande tar reda på företagets miljöansvar innan de söker jobb och det är de yngre som prioriterar miljön lägst. Arbetsgivarens miljöansvar har dessutom liten betydelse för hur nöjd man är med jobbet. Detta visar den senaste Work Life-undersökningen där Manpower låter 9 468 svenskar tycka till om arbete och arbetsliv. Studien görs av Manpower i samarbete med Kairos Future.

Läs hela pressmeddelandet här!