The future of China 2020

China is rapidly becoming one of the most influential economies in the world. It is the world’s largest country in terms of population. It is the leading export nation, the largest market for concrete, steel, cars and luxury products. And it is rapidly catching up with the West as a nation of science and innovation. Every year, 600,000 engineers graduate from universities and China is already number two globally in terms of scientific output.

What are the aspirations, desires and goals of the growing Chinese middle-class? How does it perceive foreign brands? What does it think about China’s global role? Is it willing to sacrifice enough to take China to the top?

Download the entire article PDF.