Beyond Mobile

Beyond Mobile
The advent of constant internet connectivity and mobile communications has already transformed the way that many business and organisations function. The further evolution of the mobile marketplace will make it possible for the consumer to compare prices, quality and available choice in a revolutionary way. Although much has been written about the technological side of these developments little has been said about what this all means for the individual. here, the authors examine what the mobile marketplace really is, how it will develop and exactly what the implications are for the market and, more importantly, for us.

by Mats Lindgren, Jörgen Jedbratt, Erika Svensson, Palgrave Macmillan.

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