Mats Olsson

Mats Olsson has since 1980 held leading positions within the pharmaceutical industry. Among these was the position as Country Manager for Syntex Nordica. Between the years 1995 and 2006 he was Marketing Manager within The Swedish Association of the Pharmaceutical Industry. His areas of responsibility were then statistics, marketing analyses and external environmental analysis. Together with Kairos Future he has in recent years published many reports under the theme Tomorrow’s Pharmaceutical Market.

His interest in analyses has led to his involvement in a number of extensive business development programmes. Several of them have been it-based, such as CRM-development (LISA and MedeaMed) and the implementation of extranet solutions (InformX). The projects have included everything between requirement dialogues with the customer and sell-in. Basically it has been all about creating better business intelligence solutions.

Mats has basic knowledge in general medicine with a speciality in Sports Medicine. He has for many years held positions of trust at the Swedish Society of Sports Medicine. Also, he has added on to his curriculum by taking further trainings, such as leadership trainings in England and the US and the leadership training Management and IT.

In order to create more efficient marketing communication Mats has developed a keen interest in generational differences. The in-depth studies of the zapping part of the population resulted in the book From homo sapiens to homo zappiens. This book describes the Swedish welfare individualists in the global society where time is scarce. He published the book in cooperation with his journalist wife, Marina.

Telephone: 0708-670 570