Tomorrow’s health consumers - individualists with no illusions

Swedes have no illusions when it comes to public provision of preventative medicine and the treatment of illness, which are generally referred to as health and health care. Most of them currently see it as a right, but few of them believe it will be so ten years from now. The image of the future is almost identical regardless of political party sympathy; most rights to health care will be limited, and at the same time there will be a right to choose to pay for better care. This future picture also applies for left wing voters, according to a study of tomorrow’s health care consumers carried out by Kairos Future.

Please contact project leader Mr Mats Olsson, mats.olsson@kairosfuture.com, for further information.