Situational and scenario analysis

Transport yourself five years into the future. In what pivotal ways has your industry changed? What are the conditions like? What has happened to customer demands, industry logic and key players? What new opportunities have opened up; what businesses and behaviors have disappeared? Is there strong uncertainty about the future? What alternative scenarios do you see up ahead?

Every company and organization needs a strategic roadmap to the future for guidance. A map that clearly describes strategic futures – the factors, trends and uncertainties that have the strongest long-term impact on conditions. That describes what happens to industry logic, value chains, customers and competitors. That summarizes the complexity in which all companies and operations live, making it intelligible, transparent and actionable.

For more than twenty years, we have helped companies and organizations in all industries to formulate such strategic roadmaps to the future. These roadmaps have often served as the foundation for strategic reorientation and development of new business or operations; in many cases, they have been the foundation for a more long-term, deliberate and systematic effort to link business intelligence with innovation, strategy and change.