TAIDA® – from future to action

For over a decade the TAIDA-model has been the most used scenario-based strategy model in Scandinavia. Hundreds of scenario projects have been carried out on the basis of the model in the past ten years – both expert-projects and more participative processes.

TAIDA stands for

Tracking
The first step in the TAIDA-process is tracking. The main purpose of this step is to trace and describe changes in the surrounding world that can have an impact on the question in focus.

Analyzing
With the tracking done, the next step is to analyze changes and generate scenarios.

Imaging
Once insights into plausible futures are established, it is time to create images of what is desired – i.e. visions.

Deciding
In this phase of the process we identify development areas and strategies to meet threats and achieve visions and goals.

Acting
Plans in themselves rarely give results. Acting is about taking action and following up.