2008: 8 Global Watching: Tourism´s new challenges
– The newsletter is published and distributed by Kairos Future International AB
Issue: 8, year 2008
Date: October 16, 2008
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Content:
NEW CHALLENGES FOR TRAVEL AND TOURISM
Feature:
Done Traveling? - Tourism meets new challenges
New Article:
Scenario Planning for times of crises
News:
Communicating with hedgehogs and chameleons
Kairos Future’s tourism competence
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Dear reader,
Are you longing for a vacation or is tourism your profession?
In this issue of Global Watching we take a closer look at the challenges that the tourism industry is facing ahead and how Kairos Future works with these issues.
The global economy is now experiencing extremely turbulent and dramatic times and the need for a systematic approach to change within organizations and companies is greater than ever. In this issue of Global Watching we give you an article on the Scenario Planning in times of crises.
Enjoy your reading!
Best regards,
Sofia Johnsson
Editor
Kairos Future
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FEATURE:
Done Traveling? – Tourism meets new challenges
By Johanna Danielsson and Kajsa Ahlgren
The climate debate has questioned the sustainability of more frequent traveling. The economy is heading towards a downturn and a variety of other factors like changing values and increasing consumer needs put pressure on an industry accustomed to success – but also tough times.
We are facing big challenges in the future! Kairos Future looks at changes and trends in the world that will affect the future of tourism.
Read the full article here!
For further information, please contact Johanna Danielsson, Director Travel & Tourism by e-mail, or Kajsa Ahlgren, Future Strategist, by e-mail!
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NEW ARTICLE:
Scenario Planning for times of crises
By: Mats Lindgren
Right now we are all experiencing some of the most dramatic weeks in world history. Never before has the entire world literally held its breath in a single drama with an uncertain outcome. Regardless of the outcome, the events of the past few weeks will have a dramatic effect on individuals, businesses, and organizations in the short, medium, and long term. To ride out the storm we need leaders now who will not panic and react blindly, but who will swiftly and systematically work through alternative scenarios, potential consequences, and opportunities. Times of great and dramatic change do not only pose threats; they are also filled with opportunities.
Read the full article here!
For furhter information, please contact Mats Lindgren, CEO Kairos Future Group
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Communicating with hedgehogs and chameleons
– New consumer behaviors
Today’s consumer can be resembled to a hedgehog with its spikes outwards, defending itself from marketing. Or a chameleon, continuously changing throughout life, having different preferences of how to be reached with marketing depending on age and lifestyle. The consumer is virtually drowning in information and still the amount of communication channels steadily increases and companies communicate marketing messages more than ever.
Read the full article here!
For further information, please contact Kajsa Ahlgren, Future Strategist Travel & Tourism by e-mail!
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Kairos Future’s tourism competence
The tourism activities at Kairos Future increase on an international level. Our consultants have carried out projects for a great number of companies and organizations within the tourism/transport industry with a geographical dispersion from Reykjavik in the North to St. Denis at La Réunion in the South and Kyoto in the East. We work together with the biggest players in the tourism industry as well as with smaller companies and organizations or clusters. Several of our consultants have specialist competence and experience from the tourism industry. Most of us are situated in Stockholm as well as in other parts of Sweden, but we also have consultants based in Spain, France and Holland.
Read more about the tourism competence at Kairos Future here!
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P.O. Box 804
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SE-101 36 Stockholm
Sweden
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E-mail: info@kairosfuture.com
Kairos Future International AB is a Swedish futures research and strategy consulting firm that helps companies understand and shape their future. We have done youth surveys and values research for over a decade and possess unique methods to assess futures scenarios.
