2008: 6 Global Watching: Values and Lifestyle
– The newsletter is published and distributed by Kairos Future International AB
Issue: 6, year 2008
Date: June 9, 2008
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CONTENT:
VALUES AND LIFESTYLES
Feature:
Is love making us blind? Gender equality among the mid-life generation
News:
- Life as an identity building project
- Individualism – still a top trend among youth
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Dear reader,
Creating your identity is crucial for young people today. The channels that are available for creating and expressing yourself are constantly changing and developing. In this issue of Global Watching we take a closer look at some of the most crucial trends among youth today – which phenomena affect young people and their identity project the most?
We also plunge into the lives of the mid-life generation, the 30-50 year olds. When we ask the them about their private lives, most of them answer that their relationships are equal. But are the relationships really equal or is love making us blind?
Enjoy your reading!
Best regards,
Sofia Johnsson
Editor
Kairos Future
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FEATURE:
Is love making us blind?
Gender equality among the mid-life generation
Could you imagine a more personal and revealing statement than the choice of your life partner? Relationships and love, who you choose to lead your life with and who you choose as the parent (or future parent) of your children – these are all sensitive and crucial choices in a person’s life.
When we ask the mid-life generation about their private lives, most of them answer that their relationships are equal. But are the relationships really equal or is love making us blind?
Read the whole article written by Sofia Johnsson here!
For further information on how you can use the survey results to enhance your HR strategies, please contact Ms. Sofia Johnsson by E-mail or telephone: +46 -8-545 225 18
What is your opinion - do you live in an equal relationship? Answer our Web Question here!
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NEWS:
Life as an identity-building project
Facebook, MySpace, StudiVZ (Germany), Cyworld (South Korea) – it’s been almost impossible to miss the explosion of social networking sites during the last years. Why do people choose to expose their lives on the internet?
Read more about how young people create themselves and their identities here!
For further information about how Kairos Future can help you better understand tomorrow's consumers, workforce and citizens, please contact Mrs Anna Kiefer by e-mail or phone: +46 (0) 70 547 25 02.
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Individualism – still a top trend among youth
What are the top trends among youth today? Increasing individualism still has a huge effect upon young people while tribalization is a trend that has become more important over the last years. In a recent survey by Kairos Future and its expert network, Futuretrackers, we take a closer look at the most crucial trends among youth today, and find out which trends that are falling behind.
Read the full article here!
Read more about the Futuretrackers network here or contact Mrs. Anna Kiefer for more information through e-mail or telephone: +46 (0)705 47 25 02.
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Kairos Future International AB is a Swedish futures research and strategy consulting firm that helps companies understand and shape their future. We have done youth surveys and values research for over a decade and possess unique methods to assess futures scenarios.
