Values and Lifestyles

Do you want to know more about tomorrow's values and lifestyles? Do you need to understand your clients, your target group to the core - learn about differences between Chinese, Indians and Danes? Fully understand what really influences their interests and behaviors? Do you need help to transform consumer insight to intentions and actions?  Feel free to contact us for a discussion.

For almost twenty years, we have regularly been conducting surveys on values, lifestyles and attitudes among young and adults, on our own initiative and on demand from clients.

Our speciality is to use numbers and statistics and put them in a context in order to fully understand what really drives for example interests, loyalty or happiness – depending on the subject.

For the present, we work with the survey Global Youth - a global survey on the values of 16 to 29 year olds and 30 to 50 year olds – and the Record Consumers –a survey on the 40 to 70 year olds in Sweden, USA and Great Britain.

Let us give you some examples of topics and questions that we have been working with over the years:

• The importance of ambitions, work and family for being happy in different parts of Europe
• The future health consumer – attitudes regarding health and health consumption in different age groups
• Young people and integrity
• Food and meals as stress factors among urban families
• The role of the manager when it comes to work satisfaction and loyalty in different businesses and age groups
• Expectations of the technology and media of the future
• The future businiess traveler – who are they and what are their demands?
• The knowledge of interest for Japan among Germans
• Brittish chocolate- and gourmet trends
• The importance of corporate environmental and social responsibility in the labor market

For further information, please contact Anna Kiefer or Elin Åström!