Consumer, Marketing & Innovation

Who are your consumers? And what will they be like tomorrow? How do they influence the challenges and possibilities for your company?

Within the business area Consumer, market and innovation we help companies to understand consumers and markets, develop business concepts and to make use of societal insight in order to generate better ideas and innovations.

We work with everything ranging from analyzing macro-trends within economy, market and technology to ethnographic studies of consumers’ everyday life.

We use advanced methods, in workshops and seminars, to help our clients reshape their societal insights into strategic conclusions, business ideas, innovations and concrete action plans.

Among our extensive futures projects, that have attracted a lot of attention in recent years, are The MeWe Generation, Tomorrow’s TV, In Search for Authenticity and Tomorrow’s Successful Sales.

For further information, please contact Jörgen Jedbratt or Pernilla Jonsson!