PRESS RELEASE: The Future Consumer

Netherlands, February 4 2008.

Today's youth live in an increasingly globalized world, communications channels become wider and distances become shorter, but more and more individuals trust only themselves and their loved ones. That is th conclusion of the survey “Global Youth”, made by Kairos Future, an international research and strategy firm with headquarters in Stockholm. With this project, Kairos Future extends its yearly youth values and lifestyle surveys in Sweden and Scandinavia to a truly international level. The survey covers 17 countries. The aim of the survey is to provide companies, authorities and organizations with strategic information concerning future consumers, employees and citizens.

THE YOUNG CONSUMERS – BRAND CONSCIOUS MEN AND SELF-EXPRESSING WOMEN

Today’s young are happy spenders – the majority of the young in Europe love to spend money. The global results of Kairos Future’s survey show that there are different consumer behaviors for men and women. Young men are generally rather brand-oriented consumers while the young women think it is important to find their own style.

Read the continuation of the press release here!